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Everything You Need to Know About Google My Business Profile

Everything You Need to Know About Google My Business Profile

  • by gexcel
  • Jul 4, 2023

Google is the most popular search engine platform, and currently, it holds more than 92% of the search engine market share. Every day, billions of users use Google to search for a wide variety of information. Be it finding a local coffee shop or a nearby healthcare center, many people rely on Google listings to get accurate information within seconds. Google is the bridge that can connect your target audience with you. When it comes to strengthening this bridge, don’t ignore the importance of a GMB listing. Now it is known as Google Business Profile, but previously it was known as Google My Business (GMB). It is a great way to attract new customers through Google Search and Maps.

What Is a Google Business Profile (GMB)?

This is a free business listing option provided by Google. Here, you can provide your business details, such as location, products, services, phone number, website, etc., and photos. Creating a Google Business Profile is a wise choice to increase your visibility across all Google services. Your Provided information may appear in Google Search, Google Shopping, and Google Maps. If you run a B2C company, don’t skip listing your business profile. On the other hand, if you run an online-only business, you should stick to other Google tools like Google Ads, Google Analytics, etc.

Why Do You Need a Google Business Profile?

When it comes to optimizing your website or business for online platforms, do not skip opportunities like GMB listings. It does not take much to complete your Google Business Profile. If you can’t do it on your own, simply seek the help of a digital marketing professional.

  1. Get Discovered on Google
    Whether your business needs foot traffic or web traffic, Google is the ultimate way to get it. Having a Google business profile helps to ensure that your target audience finds your business when looking for products and services like yours in their local area. Your GMB listing shows your searchers where and how to visit your business. A GMB profile also helps to improve your local SEO and lets your business appear on the SERP when users search for a nearby business via Google Maps.
  2. Display Your Online Business Information
    Your GMB profile can help you control and update your business’s contact information based on requirements. You can display information like business hours, address, phone number, email, website, and so on, and update it whenever it is required. Google My Business Profile is a strong local SEO measure. The information you provide here can appear on popular third-party sites and inform more people about your existence. Apart from this, you can also post updates like temporarily closed, fully reopened, etc. These features or updates are helpful during emergencies like COVID-19.
  3. Earn Trust Thorugh Reviews
    Did you know reviews are crucial elements of your business’s social proof? Getting reviews via your GMB profile is a great way to build trust and credibility. The combination of a star rating and space for detailed reviews allows customers to share their experience with your business. All of it helps future potential customers decide whether they should engage with your business or not. Also, positive reviews inspire users to buy your products or services. You may think that people may leave negative reviews there, which will affect your business’ reputation. However, according to Google, a combination of positive and negative reviews is more trustworthy than GMB profiles with only glowing recommendations.
  4. How Can You Set Up Your Google Business Profile?
    It’s easy. You just need to follow a few simple steps, as follows:

    • Sign in to the Google Business Profile Manager
    • Add Your Business Type
    • Enter Address/Location
    • Fill in the Contact Information Fields
    • Verify Your Business
    • Customize Your Profile
    • And you are done!

Conclusion

Your local search ranking depends on three factors: relevance, distance, and prominence. In order to optimize your business profile on the SERP considering all these factors, only an expert digital marketing company can help you at the highest level. From completing your GMB profile listing to optimizing it and ensuring a higher ranking on the SERP, a digital marketing or SEO company can do it all for you. Gain2Excel Technologies is here to help startups, SMEs, and even giant corporations optimize their online presence and get more traffic and recognition. In order to get a winning SEO strategy or complete digital marketing strategy for your business, contact Gain2Excel Technologies now.

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