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Why and When Your Website Needs a Redesign

Why and When Your Website Needs a Redesign

  • by gexcel
  • Jun 30, 2023

Isn’t your website getting enough visitors? Is there a high bounce rate? Aren’t visitors converting into leads? What could be the reason behind such a pitfall on your website? Reasons can be single or multiple, and you need to hire a professional web design expert to understand the causes and ways to improve the situation. Generally, in such cases, experts suggest getting a website redesign. Does your website need a redesign? Let’s check the signs or symptoms that indicate the need to enable a redesign service for your website.

When Does Your Business Website Need a Redesign?

Nowadays, it’s crucial for a business to have a nice-looking, easy-to-use, responsive website. Many people judge the quality of a business or its service by visiting its website. If your website takes a lot of time to load or the navigation is confusing, it may create a negative impression. So, let’s check out the issues that a website redesign service can fix and help you grow uninterruptedly.

#1 Your Website Looks Outdated

A three-year-old website is too old. In three years, your industry and the website design industry can adopt many changes. If your website isn’t updated according to trends and industry changes, it may look outdated to your audience. Even people who have no experience in web design can tell whether a website is outdated or not. It can hurt your business, especially when your competitors are updating their sites constantly. Consumers prefer to engage with a website that is nice-looking, updated, and easy to use, as it provides assurance that the company is growing and well-versed in all the latest trends and technologies.

#2 It’s Not Responsive

Almost half of the entire website traffic comes from mobile devices. Now, Google also considers the responsiveness of a website as a ranking factor. And that’s why it is important to make your website mobile-responsive and ensure an excellent mobile experience for your website visitors. If visitors cannot access your site using their mobile devices, they will abandon it and start exploring your competitors’ sites. Whether they are using a desktop, laptop, or smartphone, your site should perform perfectly on all devices. If your website isn’t performing accordingly on all devices, make it responsive via website redesign services.

#3 It Takes Too Long to Load

Did you know that the average person’s attention span is only eight seconds long? Due to such a short attention span, people may lose interest in a website that takes too long to load. If your web page takes more than 8 seconds to load, you need to fix it as soon as possible. Most importantly, visitors prefer to stick to sites that load within two seconds. Test your website’s loading time, and if you get less than favorable results, you should redesign it as soon as possible.

#4 It Has a High Bounce Rate

A high bounce rate means your website lacks the required usability or the design is not user-friendly. Maybe any component of your website is failing to grab your users’ attention and inspire them to take the next action. In such cases, the design can be boring or the navigation confusing. First, you need to investigate the reasons behind your website’s high bounce rate. You should check which page is facing the maximum bounce rate and why. Take the help of a professional website development company to understand the reasons behind the high bounce rate and fix everything accordingly. A website redesign by expert developers can reduce bounce rates and make visitors stay on your website for a longer period of time.

#5 Your Business Has Changed

It is not true that only performance-related issues are the main driving factors behind a website redesign. Over time, your business might offer new services, change its culture, or enable some other major changes that your target audience or consumers should be aware of. In order to inform your customers about the changes, there is no better way than to redesign your website. Through a website redesign, you can change the content, navigation, theme & design, URL, and so many other elements of your website.

Conclusion

A website redesign is a wise decision for a business that is running on years-old websites. However, redesigning needs to be done with perfection and by experts only. At Gain2Excel Technologies, we do a website redesign considering all modern trends while not hurting the value and reputation of an old website. For hassle-free and streamlined website redesign services, contact us today.

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